UI / UX Creative Direction
Shadow Strike 2

Shadow Strike 2

UI/UX Creative Direction

We love shooters and having designed a lot shooters we knew Shadow Strike was going to be a lot fun. We set out to create a very immersive experience and put players at the controls of the worlds most deadly aerial weapons.

Creative Exploration

We often begin design of game experiences before any environments and vehicles have been finalized so we we’ll source creative to begin the design process.

At the start of a new project we explore many different layouts and color pallets. We mix and match button styles, fonts, ways to navigate the product to get a feel for the experience early on before deciding on a specific direction.

Creative Exploration 2

HUD design is one of our favorite screens to develop for games. It’s a fun and creative process to create the communication systems for battlefield tactical awareness.


Crosshair creative design

Base Building

The meta game of Shadow Strike is deep and involved. Here we look at the base building aspect and how players would upgrade their base which would eventually become an aircraft carrier.


The PVE campaign is a great way to get player involved in a game and get them excited and comfortable moving into the PVP feature where most of the money for F2P games is made.


PVP is the heart of Shadow Strike and we created many concepts for how PVP would work including, leaderboards, match making and events.


We wanted the store to feel like player were acquisition specialists. We set it up like a mobile online shopping cart to make it intuitive and beautiful.

Battle Results

How you reward or punish players is a key attribute to F2P games. We always celebrate big for wins and at least reward something for losing to ease the pain of grinding for players.

Battle Results Sequence

Here we see the flow for beating a level and moving to the next level.