UI / UX Creative Direction


UI/UX Creative Direction

Pipeworks Studio approached the UX Magician’s to create some magic and transform a physical card game into a digital card game property.

Creative Exploration 1

The first design exploration of UX Magicians design teams was to create full screen video views of players.

Creative Exploration 2

For the 2nd creative exploration the UX Magicians design team wanted the experience to match more closely the brand established for the physical game. The dark minimal experience with the under lit text would go on to become a signature look for the UX Magicians design team.

Final UI/UX Creative Direction

The final look and feel became a soft lit experience with large minimal text which successfully extended the physical brand into the digital realm.

User Profile

The user profile section of this game had many features and system that needed to communicate a ton of information. The UX Magicians design team created multiple rounds of iterations until they achieved an intuitive system that communicated all the features simply without cluttering the UI.

Card Decks

One of the design pillars of the UX Magicians is to make things contextual. Since players would be collecting and using cards the UI/UX were actual card decks and they would interact with the cards allowing the elimination of buttons and UI elements that were unnecessary.


The UX Magician’s design team loves the details and creating simple UI/UX that isn’t bland is part art and part magic.

Game Lobby

Superfight! achieved masterful technology innovations by allowing multiple live web cam feeds that allowed players to see and talk to each other in real-time.

Game Play

The UX Magicians team solved the challenges of multiple video feeds, multiple player rounds, and live twitch feeds that allowed players and other people to all participate in real-time.

Other Screens

Each game has more designs than could ever be shown. Here are few other features from the Superfight! UI/UX.

Interaction Design Animations

All of our experiences have meaningful transitions and delightful timing. They work together to create a seamless and smooth product. Here are a few of those animations for Superfight!