UI / UX Creative Direction
WWE 2k18

WWE 2K18

UI/UX Creative Direction

Coming off of redesigning the user experience for WWE 2K17, the Visual Concept team asked us to create the new experience for WWE 2k18. We love this game and we love the design team at VC and were once again honored to join them in creating a magical experience for the great wrestling game ever.

Creative Exploration

For WWE 2K18 we explored different layouts and styles with a more HUD feel with the characters and animations getting it’s inspiration from the mannequin challenge trend.

Superstar Selection

The Superstar selection was improved for this title and we created some custom 3D environments to fly the camera through for some seamless transitions.

Superstar Customization

The Superstar customization is a huge part of the WWE 2k universe and the UX Magician’s design team designed many different versions, layouts and interaction models before settling on a design that felt just right.

Main Page Concepts

The main page is the page all players see when the game first starts. We created a ton of different angles and layout concepts to leave nothing to chance.


The quality of a great design team can always be seen in the details.

Other Sections

There is so much content in the WWE 2K games that we create hundreds of different screens and features and here are a few of the other screens we designed during the UI/UX design process.

Pre-Visual Animations

The hand painted textures our artists create feels like you can almost smell the table light warming the felt or the fresh sent of the forest from the wood grain rails.