UI / UX Creative Direction
WWE 2K19

WWE 2K19

UI/UX Creative Direction

For WWE 2k19 we really wanted something that was very minimal. One of our studio design pillars is to make the characters of any game the heroes of the UI/UX. We wanted to show the characters in fantastic poses with a lot of energy as the players were moving through the menus.

Creative Exploration

For this years Superstar selection we wanted muted tones for the characters while throwing in splashes of color. When a character was selected  they turn full color.

Superstar Selection

For this years Superstar selection we wanted muted tones for the characters while throwing in splashes of color. When a character was selected  they turn full color.

Superstar Customization

We continued our heavy typography and minimal style into the customization section. We suggested to the design team that the stats appear larger than life for easy readability which also created a very artistic blend between the character and their stats.

Main HUD concepts

Here are several layouts and styles for the main menu we designed throughout the creative process. We wanted the WWE 2K19 team to be able to promote DLC, new events and other news right from the main page.

Attention to Detail

When we create designs the magic is in the details. We like subtle effects with dramatic lighting which creates interesting layouts.

In-Game UI & Broadcast Transition

For the broadcast pages we set out to create a new standard for the on-air broadcast design packages for the WWE brand.